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Our Mission

To be a physician network that fosters outstanding patient-centered community-based care by operating practices where physicians are valued and supported and where patients have access to the full range of services of an integrated health care system.

To be an integral part of a premier health care system that strives to improve the health of North Carolina communities with proven and innovative services, harnessing the resources of the UNC Health Care System.

Leadership

Leadership Team

Dr, Ewend Matthew Ewend, MD, FACS

Chief Clinical Officer, UNC Health
President, UNC Physicians
Chair, UNC Health Medical Group Board of Directors

Dr. Matthew Ewend is the Chief Clinical Officer of UNC Health Care & President of UNC Physicians. In this role, he has responsibility for the overall physician enterprise of the UNC Health System, a statewide network of 13 hospitals and more than 3,200 employed physicians across 700 affiliated practices. In addition, he oversees the quality program, the value program, and the partnership of UNC Physicians with our hospitals.

In addition, Dr. Ewend is a practicing Neurosurgeon at the UNC School of Medicine, specializing in neuro-oncology. He served as Chair of the Department of Neurosurgery from 2010 until 2019, stepping down to assume the CCO role of UNC Health. He joined the faculty in 1997 after completing medical school, neurosurgery residency, and a brain tumor fellowship at The Johns Hopkins School of Medicine. Dr. Ewend’s clinical interests center on endoscopic and minimally invasive treatment of brain tumors, especially pituitary tumors, skull base tumors, and metastases. His research interest centers on developing genetically-modified, cell-based therapies for treatment of brain tumors.

Fletcher Pierce Fletcher Pierce, MD

President & Chief Executive Officer

Dr. Fletcher Pierce serves as President and CEO of UNC Health Medical Group. He joined UNC Health from Sentara Medical Group, a 1,900-provider organization serving communities across Virginia and North Carolina, where he most recently served as Chief Medical Officer and Vice President.

Dr. Pierce earned his undergraduate degree from the University of Tennessee and his medical degree from Vanderbilt University. He served in the United States Navy for 11 years, during which he also began his association with Sentara Healthcare. Following his military service, he transitioned to full-time practice at Sentara Norfolk General Hospital. Early in his tenure, he was appointed to a leadership role and served as Group Vice President of a 15-member pulmonary and critical care team before being promoted to Chief of Pulmonary and Critical Care for the health system. In 2019, he advanced to Vice President of the Specialty Division and later became Chief Medical Officer for Sentara Medical Group.

Throughout his career, Dr. Pierce has led large-scale clinical and operational initiatives, including the integration of five medical groups across Virginia and North Carolina and the expansion of multiple service lines. Under his leadership, cardiology and anesthesia divisions grew significantly, new specialty practices were established, and major technology initiatives were launched to improve communication and coordination across care settings.

A physician leader known for investing in people and building strong teams, Dr. Pierce is passionate about supporting the clinicians who care for patients and fostering a culture of collaboration, growth and excellence.

Dr. Pierce and his wife have four grown children and are proud to call North Carolina home.

Dr. Gupta Sachin Gupta, MD, FAAFP

Primary Care/Statewide Chief Medical Officer

Dr. Sachin Gupta is the Primary Care/Statewide Chief Medical Officer for UNC Health Medical Group, as well as a practicing primary care physician at UNC Family Medicine at Panther Creek.

Lisa Rosenberg Lisa Rosenberg

Chief Operating Officer

Lisa Rosenberg serves as the Chief Operating Officer for UNC Health Medical Group. Originally from Montreal and raised in Boca Raton, Florida, Lisa has proudly called North Carolina home for the last 30 years. This long-standing connection to the Tar Heel state enhances her dedication and passion for improving healthcare for North Carolinians. Lisa’s career spans almost two decades at UNC Health, having held leadership roles in Skilled Nursing Facilities, Home Health, Physician Relations, Ambulatory Operations, and Business Development. She joined UNCHMG in 2015 and has focused her efforts on the development and growth of the entity.

Lisa has successfully led initiatives such as transitioning hospital practices in multiple counties, expanding primary care across the Triangle, integrating Rex Primary and UNC Community-Based practices, and reorganizing operational leadership to support growth. She enjoys balancing the competitive Triangle market with supporting rural communities, while also being passionate about mentoring new leaders and collaborating with colleagues.

Outside of work, Lisa cherishes time with her family—she is married to her husband Jeff and has a daughter, Lily, who is a recent Tar Heel graduate. In her spare time, Lisa enjoys yoga, cheering for the Canes, traveling, and exploring the wonderful museums that North Carolina has to offer.